Brand Marketing Director

About us 

At MatchWornShirt, we connect global fanbases to the ultimate fan item: match worn and signed shirts from the world’s biggest athletes and brands around the world. We accelerate engagement, interaction and revenue by enabling our customers to access pieces of sporting history, whilst raising funds for the causes that matter most to our partners. What’s more? We do it all live from kick-off. 

With more than 300 partners globally, we are the outright market leaders in our industry and are proud of the role that we play in encouraging consistent engagement between our network, fans and customers. We see ourselves as innovators, both with the platform that we have created and the items that we feature on it – and we are constantly looking for new ways to surprise and delight our audience. 

About the team 

Reporting into the CMO, you will lead our talented Brand Marketing team, consisting of 5 highly motivated and eager marketeers, social media executives and copywriter. You will also be closely working with the Senior Performance Marketing Manager and Creative Director.

Together you will be responsible for engaging and growing our consumer base by turning sport fans into active bidders and growing the MatchWornShirt Brand. 

About you 

As the Brand Marketing Director you are responsible for creating our brand marketing strategies, initiating marketing campaigns and activations and own the process end to end. Your work helps grow and position the MWS brand as the most premium brand for collectors globally. You are the driving force behind our talented marketing team to help them get the best out of themselves.

This role requires a well-rounded brand marketer with expertise across all the various marketing functions, always looking for opportunities to elevate the brand and eager to raise the bar. 

Your role and responsibilities include

• Initiate and drive execution for MWS brand marketing campaigns

• Identify new opportunities in the market to expand the impact of the MWS brand

• Create consumer activations in key markets

• Define key performance metrics for our campaigns and track these 

• Actively seek out new and different ways to reach the target audience and keep up to date on modern marketing trends 

• Work closely with our creatives on content development and with our technology team on data and analytics

• Lead our talented marketing team and work closely together with our Head of Marketing on strategic decision making

• Work with key stakeholders to develop the smart and efficient ways of supporting the brand 

We are looking for the following skillset 

• Bachelor’s degree in Marketing, Communications, Economics or relevant

• 7+ years experience in Brand Marketing

• Native level in Dutch, both written and verbally is a must

• An EU passport or valid working rights for the Netherlands

• Affinity with technology/automations is a plus

• A deep knowledge, understanding and experience in all marketing fields. Digital, Creative and Influencer Marketing

• Experienced in building brands through surgical, consumer centric marketing activations

• Experience in briefing and working with creative teams, internal and external

• Experience managing a budget and maximising marketing ROI 

• Good project management and organisational skills with strong attention to detail 

• Strong communication and stakeholder management skills 

• Excellent English communication skills, both written and oral 

• Great team-player who is innovative, agile, positive and can work under pressure

• You are creative and convincing and you like taking initiative 

• You are ready for a step up, and you're hungry for personal growth 

What We Offer

• Informal and Sporty Environment: An informal, international, and sports-focused work environment

• Room for Initiative and Impact: Plenty of room for your ideas and the opportunity to make a real impact

• Convenient Location: Free parking and walking distance from a train station at our headquarters

• On-Site Gym: Access to a private gym with personal training that you can use anytime

• Hospitality seats: Enjoy a great match at one of our business seats at football clubs all over the world

• Commute coverage: Travel comfortably to and from the office knowing your commute is covered with 0.23€ per km

• All equipment you need: We provide you with a MacBook, mouse and keyboard of choice. Need anything else? Let’s talk!

• Pension Plan: An optional monthly deposit in our private pension plan, because we all want to live comfortably when we’re old(er)

• Company events: Multiple times per year we organise formal and not so formal events in our office and elsewhere, which you can later even out in the gym

Our procedure consists of the following rounds:

1. Introductory video call with our Talent Acquisition Manager (± 20 min)

2. Assessment and personality questionnaire (± 120 min)

3. In-office interview round 1 (± 45-60 min)

4. In-office interview round 2 (± 45-60 min)

Before the in-office interviews we request every candidate to complete a personality questionnaire, which gives us insight as to how your personality could add value to the team. 

If all goes well we will provide you with an offer letter and we can welcome you to the

team!

Grab this opportunity and conquer the international football world with us!

Don’t hesitate to reach out to Ruben Boerefijn directly.

Email: Ruben@matchwornshirt.com