mws - our story

What if fans could own the very shirt their hero wore on the pitch — sweat, mud, and all? Since day one, we’ve pioneered to make that idea a global reality, connecting fans with authentic, match-worn and signed shirts from the world’s top clubs and athletes: MatchWornShirt.

What drives us is the emotion behind each shirt — the last-minute goals, the derby wins, the unforgettable debuts. These are more than products. They’re moments you can hold and stories to be passed on for generations. Every day, we bring real, authenticated shirts straight from the pitch into the hands of fans who care deeply about their teams and heroes. And now, seven years into the journey, we’ve built an incredible team of dedicated people who feel the same way.

Our journey started in December 2016 with a bold idea, turned into a first auction in September 2017. We had no network in sports whatsoever but with putting in the work, doing what you say and saying what you do and passion for the product we managed to build a partnership portfolio that holds over 350 of the world’s biggest sports brands.

Just 2 years later, Frame the Game was launched: the most premium and tech-enabled way to preserve that precious shirt you just won at auction for generations to come. Here we combine technology with old craftsmanship to assemble unique frames that we ship all over the world. What we are particularly proud of, is that Frame the Game was born through the need of our MWS customers, and ingenuity of our team. Frame the Game also offers framed items from stock from a rapidly growing portfolio of players and legends. A different collectible at a friendlier pricepoint.

In February 2023, we acquired a majority stake in Immortalised: a modest but powerful agency with a wealth of experience in connecting brands to top athletes. In our mission to challenge the status quo and to keep on surprising our fans and partners with new and bold ideas, Fabricks was introduced in January 2024. An NFC chip in every shirt we sell at MWS will serve as your digital certificate of ownership with all the information you want readily available at a tap of your phone. In the next phase, Fabricks will launch a secondary marketplace powered by the blockchain where fans can trade shirts with full confidence that what they are buying is authentic and holds true value.